Tuesday, January 27, 2009


What is branding in the Web 2.0 environment? First, what is the definition of branding? The definition of branding: is giving a product or service a particular image or brand identification.

In the realm of freelance writing, what you stand for is your image, and brand identification. You are your brand, and you are your brand if you are a solo-entrepreneur. Do you have a logo, a website, do you belong to social media sites, and do you have a blog, whatever you do in the Web 2.0 environment, is your business, in front of the possibility of thousands of potential customers looking at your web presence, and you ultimately. Your web presences, and your business, if you are a freelance writer, are one in the same.

This means, that you are a writer, and your business is writing. You are and your business is about writing, there is no period where writing is not the major part of what you are about as a solo-entrepreneur freelance writer. You are looking for work or if you have branded and marketed yourself efficiently, work may come to you. Anytime you are writing, webese is not acceptable. You must always write as though you were writing for a client.

If you have a website, and other sites where you visit on a regular basis, consider suing one name, and that name be what you are trying to get out to the public as a brand. Have thought about a brand?

If you are in any business, you need a brand, more so if you are a freelance writer and want to find jobs. You also need to place your URLs on as many sites as you can when on places like Twitter, FaceBook, MySpace, LinkedIn, Digg, and more. Any place you visit, use your brand. Let people know what you stand for and that you are a freelance writer.

1 comment:

Pan Historia said...

While in general I dislike the ubiquitousness of marketing terminology applied carte blanche to all ventures, I have to agree with the basic concept of 'branding'. I think you are right in reminding people, including writers, that their web presence should be distinctive and memorable.