What not to market

If you choose to self publish your book, before you send it out, proof the book as a reader reads your book.

As a professional book reviewer, I hate seeing books that have formatting errors, typos, the wrong word choice, and more.

If the only reason you are publishing is to see your name on a book and stroke your ego, than forget about errors and look like an amateur, that’s up to you. If you take writing and your book seriously, than you need to make sure that what you make available for readers is as error fee as possible.

How to make you best book the best book possible:

• Have an error free manuscript
• Before you print the book en masse, get a copy to proof
• Have a second person read the book
• If you notice any errors, have the printer fix them
• If the book is reprinted, check it again for any errors
• Repeat steps to ensure that you book is as error free as possible

If you follow these steps, your readers will enjoy your book more than if you don’t. Most authors want to have readers for subsequent books; you won’t if you turn them off by errors and wrong word choice.

Mark Twain said about articles, which is also true for book authors, "The time to begin writing an article is when you have finished it to your satisfaction. By that time you begin to clearly and logically perceive what it is that you really want to say." Just substitute book for article.

The idea of a story is for the reading pleasure of the person who spends money on your book.